WITH SKYROCKETING TV RATINGS, CHEVY SHOW EVENTS GAIN MAJOR SERIES SPONSOR IN MENARDS
New Sponsors Join Menards Chevy Show Series for 2017
WACO, Texas (March 7, 2017) – When a group of track owners and operators decided to get together and purchase and then produce a car show series in 2009, they wanted to host the best events possible. They secured the best locations in the country and got to work hosting a national car show and drag racing series.
They didn’t imagine, however, that by 2017 they would be dealing with new title rights, exploding TV ratings and new host locations all at the same time. On the strength of the growing TV audience from the first two years, the owners have sold the title rights and the Menards Chevy Show series will be bringing the popular car show, drag race, and swap meet live events to 12 cities across the U.S. in 2017. Millions more will be watching the best car show series on Velocity TV.
“When we bought the Chevy Show series in 2009 we were just trying to bring back one of the premier car show events and make them big regional affairs,” Lex Dudas, General Manager of Maple Grove Raceway and the series President, said. “We really didn’t know it would become so popular on TV when we added the Menards Chevy Series in 2015, but this is what people want. They want to see the best show cars in the country and the Menards Chevy Show series is the event that brings out the best cars.”
The Menards Chevy Show series welcomes two new sponsors for 2017. Gunk HDC32 cleaner from RSC Brands, and Moonshine Sweet Tea have both joined the series as sponsors and will receive exposure at all events as well as on the Menards Chevy Show series TV show broadcast on the Velocity network this fall.
Nielsen ratings from 2016 showed a 12% increase for the Menards Chevy Series TV show compared to the previous season. A total audience of 2.34 million viewers watched the series on the Velocity channel.
“Having a great automotive show to watch on Saturday mornings in the fall and early winter months works out great for automotive enthusiasts,” Dudas said. “So many of the people that enjoy restoring their show cars or working on drag cars spend Saturday mornings in the off season in a shop working on their pride and joy and watching their favorite shows.”
The two new series sponsors both appreciate the automotive enthusiast audience and saw the events and TV show as a way to connect through retail partner Menards. RSC Brands, maker of the Gunk product line, has had many products in Menards stores for years and the series provided a promotion to add the HDC32 degreaser cleaner in all 300 stores throughout the Midwest. Joining Gunk in the aisles at Menards and on the series TV show for the 2017 season will be Moonshine Sweet Tea.
The popular bottled tea flavors from Moonshine Sweet Tea are being sold at Menards starting this spring.
About the Menards Chevy Show Series
The Menards Chevy Show is the premier national touring series for Chevrolet enthusiasts. It hosts twelve events throughout the U.S. featuring a car show, drag race, and swap meet format which offers something for everyone from high-powered Chevy racing action to spectacular show cars at top motorsports venues.
Menards Chevy Show 2017 Schedule
Virginia Motorsports Park (Petersburg, VA) May 19-21
Texas Motorplex (Dallas, TX) June 3
*Thunder Valley Raceway Park (Oklahoma City, OK) June 24
Maple Grove Raceway (Reading, PA) July 14-16
Bandimere Speedway (Denver, CO) Aug 13
Wild Horse Pass Motorsports Park (Phoenix, AZ) Sept 2
New England Dragway (Epping, NH) Sept 8-10
Bristol Dragway (Bristol, TN) Sept 8-10
Auto Club Famoso Raceway (Bakersfield, CA) Sept 16-17
*Heartland Park (Topeka, KS) Oct 7
Gateway Motorsports Park (St. Louis, MO) Oct 13-14
Thunder Road Raceway (Shreveport, LA) Nov 11
* New for 2017!